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Press Kit

DROBE

The world’s first modular wardrobe trunk - A suitcase designed to be lived out of, not just packed into.

Drobe is rewriting the future of luggage. The very first luggage was the wardrobe trunk - created to travel the world with its owner’s full wardrobe, a portable life on the move. These trunks were designed for long journeys by ship and train, where size and weight were no concern, and travel was defined by elegance and ritual. Over time, air travel restrictions and mass-market simplification stripped luggage of this original intention, reducing it to functional containers. For more than a century, the suitcase has remained unchanged - a box on wheels that works, but inspires little. Drobe brings the purpose back and moves it forward: a patented innovation that fuses timeless design with modern precision engineering. A modular, customizable, and sustainable system that adapts to its owner, transforms with every journey, and endures for a lifetime.

More than luggage, Drobe is a system. The vertical three-compartment structure allows travelers to unpack in seconds - a wardrobe revealed at every destination. Swappable shells and panels enable infinite personalization: change colors, upgrade components, or repair parts without replacing the case. Every element is engineered to be removable, recyclable, and future-ready.

Drobe prioritizes both function and luxury. The **easy-access lid** allows travelers to reach essentials without opening the full case. A precision - engineered **extendable handlebar system** ensures stability in motion, while **spring- dampened dual wheelsets** glide smoothly across any surface. Materials are sourced in their **purest forms directly from the origin**, creating uncompromising strength, tactility, and environmental responsibility. Premium leather detailing elevates the design to true luxury.

Unlike disposable luggage with an average lifespan of five years, Drobe is crafted as a lifelong companion. Its **repair-first philosophy** means owners can replace, upgrade, or recycle every component - from wheels to shells to handles. This ensures that a Drobe suitcase never becomes obsolete, but evolves with its owner.

Recognized by international design media including DesignWanted, Yanko Design, and TrendHunter, and winner of design awards Maison&Objet (Future on Stage), European Product Design Awards and New York Design Awards, Drobe is celebrated as one of the most important innovations in travel design of the decade. As these publications highlight, Drobe is not just a suitcase - it is the **future of travel and a lifestyle object for the modern world**.

“Great innovation is when an idea feels inevitable the moment it’s created.” - Milla Lack, Founder & Creative Director

The Future of Travel, Edited

Modularity for life on the move. Custom colors and swappable shells for personal expression. Interior accessories tailored to any itinerary. Premium materials and leather finishes for tactile elegance. Durability backed by engineering excellence and a sustainability promise where every element can be replaced or recycled. Drobe is a quiet revolution - the first true evolution of luggage in more than a century.

Media Assets

High-resolution photography, lifestyle imagery, logos, and video assets are available for editorial use.

Press Contact
press@drobeluggage.com · Oslo, Norway
For interviews, samples, or exclusive previews, please contact our press team.
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